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Analysis of the development status of china car rental industry

At present and in the next few years, the political situation in my country and the world has basically stabilized. The country is stable, the economy continues to grow, and the domestic market is showing a good trend. China has been encouraging and supporting the development of the tertiary industry, that is, the service industry. The car rental industry belongs to the tertiary industry. From 2009 to this year, my country has issued a number of documents to promote the development of the car rental industry,

reflecting the government’s emphasis on the car rental industry.


At present, the country is basically open to the car rental industry, and local regulations are different, but the basic process is to apply to the industry and commerce department, and then go to the transportation management department for filing. With the deepening of the opening up of the foreign market, well-known foreign leasing companies will enter the Chinese market one after another, making my country's car leasing industry directly face fierce international competition. Of course, it also provides opportunities for domestic companies to use foreign capital to expand their scale.


The relevant policies of the car rental industry issued by my country in recent years


release time related policy

March 5, 2009

Premier Wen Jiabao pointed out in his government work report at the Second Session of the Eleventh National People's Congress: "Improve the automobile consumption policy, accelerate the development of the second-hand car market and the car rental market, and guide and promote the rational consumption of cars.


March 20, 2009

The General Office of the State Council issued the "Auto Industry Adjustment and Revitalization Plan", which proposes to "accelerate the development of automobile research and development, productive logistics, automobile retail and after-sales service, automobile leasing, second-hand car trading, automobile insurance, consumer credit, parking services, scrap recycling and other service industries. , Improve relevant laws and regulations, rules and management systems.


December 29, 2010

 Minister Li Shenglin proposed at the 2011 National Transportation Work Conference to "improve the highway and waterway passenger transportation information service system, promote the construction of the urban taxi service management information system and the urban public transport operation monitoring system, and promote the establishment of a national car rental service network."


April 28, 2011

 The Ministry of Transport issued the "Notice on Promoting the Healthy Development of the Car Rental Industry" (Jiaoyunfa [2011] No. 147)


June 10, 2011

 In order to implement the Ministry of Transport’s "Notice on Promoting the Healthy Development of the Car Rental Industry" (Jiaoyunfa [2011] No. 147) and improve the overall quality and service level of car rental practitioners, the Vocational Qualification Center of the Ministry of Transport organized and issued "Professional Competence Standards for Car Rental Staff (Trial)"


June 13, 2011

 The "Twelfth Five-Year Plan" of the Ministry of Transport proposes to "vigorously develop the car rental industry, promote the establishment of a nationwide car rental service network, improve the car rental industry management system, and standardize business behavior."


Source: public data compilation The law has played a role of guarantee, supervision and restriction on the regulation and development of the industry. The "Interim Regulations on the Administration of the Car Rental Industry" promulgated by the Ministry of Communications in 1998 as the main regulation for the car rental industry, but this regulation has been repealed in 2007, and there are currently no special laws and regulations at the national level, generally in accordance with local governments Local regulations or government regulations. Local governments have also promulgated relevant regulations on the car rental industry, but the content is mostly based on the abolished "Interim Regulations on the Management of Car Rental Industry", such as Zhejiang, Hebei, Gansu, etc. There are also some provinces, such as Liaoning, Hubei, Guangdong, etc., that only make explanations in their own road transport regulations without issuing detailed rules. Some central cities, such as Beijing, Xi'an, Changsha, and Dalian, have promulgated relevant management measures for the car rental industry based on their own development. Current laws and regulations related to the car rental industry Source: public data compilation Since entering the 21st century, economic globalization and the widespread application of information technology have caused profound changes in the competitive environment faced by enterprises. In many industries, especially those closely related to Internet technology, traditional corporate profit models have been greatly affected. Big shock. At present, the technologies used in the car rental industry include network technology, GPS, GIS, etc. These technologies have made great progress in improving the rental site network, strengthening the reservation efficiency, and improving the management level, and they have also promoted the upgrading of the industry and industrial technology. The level of promotion, especially the convenient services brought by e-commerce. The world-renowned car rental companies have been constantly innovating in technology, usually outsourcing their data centers to professional companies, but they also have laboratories and systems to test new technologies and work items. For example, Avis Group has always been the first to introduce some new technologies, including the Rover and WOW systems already in use. The characteristic of the Rover system is that the wireless handheld device is connected to the company’s data center to electronically process the return status of the car; the WOW system is called the "wheel guide" and is mainly used on Avis’ airport buses to process and register VIPs The lease agreement between customers makes VIP customers not get off the bus, WOW handles everything for them. In our country, these technologies have not yet been adopted. Most leasing companies in our country apply some software to manage their operations. Most of these softwares follow the actual business process of car leasing, a system that comprehensively manages basic information, vehicle management, driver management, customer management, comprehensive business, and rent statistics for car leasing. Xinghua car leasing management software is commonly used. Xin car rental management software, Zhongtian Yixin car rental management software, Southeast wind car rental management software and so on. In 2006, EHi Car Rental realized e-commerce management for the first time in China, which changed the situation of traditional car leasing companies relying on a large number of manual operations. EHi’s platform system integrates the most advanced domestic car booking management system and GPS global positioning system. As well as the back-end system, this system allows customers to easily complete the booking procedures on the eHi Car Rental website. It is also the first to launch a client based on iPhone and Android smart phone systems. Customers only need to download it easily, and they can enjoy the comprehensive car rental services provided by eHi Car Rental anytime and anywhere through their mobile phones. According to statistics, in 2015, the market size of my country's auto leasing industry reached 52 billion yuan, of which the short-term leasing market was 9.9 billion yuan, the long-term leasing market was 35.5 billion yuan, and the auto financing leasing market was 6.6 billion yuan.